Why We’ve Gone Frozen

Posted by Bold Commerce Collaborator on

If you’re following us on social media you may have already picked up that we’re switching our fresh meals to frozen meals.

Although, due to the history of frozen ready meals they seem to have a pretty bad rep. Yet, we’re very excited and proud to be making big waves within the ready meal industry to show you that convenience meals can be healthy, fresh and just as nutritious. This week we’re here to dispel some common myths associated with frozen meals and show you how we plan on leading the frozen ready meal market. 

You’re probably not surprised to hear that freezing food isn’t a modern-day revolution. Our ancestors have been freezing food for years by using snow and ice to help preserve their catch of the day. With the development of quick freezing, our methods have become a safer way to help to prevent the development of microbes. So let’s take a look at how freezing can help to preserve some of the nutrients in food and why it’s not quite what it used to be.

 

1. Helps to reduce spoilage and development of microbes

When food is fresh microbes can grow through the presence of the water. Although in frozen food the water is frozen meaning that it becomes unavailable for the microbes to grow. In the same way the freezing process prevents food spoilage for the most part. Parasites are the exception which can still grow under frozen conditions. 

 

2. Nutrient profiles 

For the most part nutrients are protected or unaffected during the freezing process. If a food is blanched before being frozen then Vitamin C may be slightly damaged. Yet when food is fresh the vitamin C degrades as a result of being exposed to oxygen. Some research was carried out on frozen blueberries vs fresh blueberries. The researchers concluded that the anthocyanins were unaffected by the freezing process. 

 

3. Protected proteins in meat and fish 

The nutritional profiles of meat and fish are kept in tact during the freezing process due to the proteins and fat-soluble nutrients which are unaffected. 

 

4. Promotes seasonal eating 

Freezing foods help to promote seasonal eating. As food lasts in the freezer for 3-4 months you can purchase meals which are in season and should you not get round to consuming it the nutrients will be of higher quality when foods are in season. Seasonal produce come from local farms which means that they’re picked closer to their ripening time. This means that more of the nutrients have been developed. 

 

5. Reduces food waste 

We live in world where food waste is becoming more and more important. The Courtauld Commitment have set out to reduce food waste by 20% per person between 2015 and 2025! In 2015 as a population we were wasting 156kg of food per person per year! Freezing food allows you to save the dish for another time rather than throwing it away due to microbial spoilage. We have more information coming this month on how to reduce your food waste. 


As you can see there are a number of reasons as to why we have decided to make our meals frozen. Not only is this more convenient for you, it helps to reduce waste and becomes more cost effective should your plans change and you not end up eating the meal. 

If you have any questions on our new frozen meals please do get in touch.



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